Artificial Intelligence

How is Artificial Intelligence Changing the Video-on-Demand (VoD) Business?

Artificial Intelligence, commonly known as machine intelligence, allows computers to learn from experience and perform tasks that mimic human functions. The third wave of Artificial Intelligence has revolutionized every sector of the industry. This includes the VoD business.

AI is instigating a revolution ranging from selecting and sharing video clips to filming online and editing videos. AI has solved many problems which flummoxed the service providers for many years and drained millions of their dollars in the process.

Netflix, Amazon, Hotstar, Hulu, etc., has provided a success story to many business companies allowing them to provide a more enriching experience to their users by analyzing their viewing patterns, habits, interests habits, etc.

According to, by 2022, IP video traffic will constitute 82% of all the global IP traffic. This is a staggering increase from 2017, where IP video traffic was just 75% of the worldwide traffic.

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Let us now discuss the future impact of Artificial Intelligence on the Video-on-Demand business.

Content Indexing-Artificial Intelligence

Artificial Intelligence helps companies develop intelligent machines with the ability to analyze and understand images, videos, and text with computer vision and natural language processing. Analyzing each consumer’s behavior, the streaming companies serve their members with the content they genuinely want to watch.

In the music industry, AI considers the pitch, chord progression, tempo, etc., of a song to suggest matching content.

Content Detection-Artificial Intelligence

AI allows for automatic object detection using the metadata. It can explain the streaming content allowing social media giants like Facebook, Twitter, Instagram, etc., to flag certain content. It also allows them to operate with higher efficiency and protect the privacy of their users. AI is our best bet in making this world much safer than before.

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Optimum Video Encoding

Netflix and other streaming companies use Artificial Intelligence to determine the optimal encoding settings for each video. This increases the efficiency of resources. A lower bitrate encoding process promises lower usage of bandwidth and reduced cost and time. Every company deploys its algorithm for the encoding process. Netflix uses a Neural Network, whereas Netflix uses a Multimethod Assessment Fusion.

Copyright Protection

Protection against copyright infringement is critical to protect content rights. Whenever some director, creator, etc., of any movie, song, or documentary wants to prevent a copyright violation, they can use Artificial Intelligence for this purpose. AI improves the correct flagging of content and marking similarity against thousands of online content.

Editing of Videos

Automated editing tools can bring the best out of any video. By applying complex algorithms to detect the optimal parametric changes, it can make lives much simpler. If you do not have a camera operator, you will not catch scene numbers, highlights, and good takes that are suitable for the final video. The better the editing software, the less the work required to create a shareable masterpiece from your camera. with the help of Artificial Intelligence

Shooting Video

Drones are the latest innovation in video shooting. Specific machine learning models have been developed that allow subject tracking and following with high precision. The algorithms also allow us to avoid obstacles. They can also react to gestures, recognize faces, autofocus, and choose the shortest possible route to home.


AI and ML are the future of every industry. They are slowly penetrating the media industry and will surely replace every primitive technology currently in place at the current pace of intervention. It is necessary for every VoD provider to embrace this technology before it gets too late.

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