Artificial Intelligence

How is Artificial Intelligence Changing the Video-on-Demand (VoD) Business?

Artificial Intelligence, commonly known as machine intelligence, allows computers to learn from experience and mimic human functions. The third wave of Artificial Intelligence has revolutionized every sector of the industry. And this includes the VoD business.

AI is sparking a revolution ranging from selecting and sharing video clips to filming online and editing videos. AI has solved many problems which alarmed the service providers for many years. As a result, drained millions of their dollars in the process. 

Netflix, Amazon, Hotstar, Hulu, etc., have provided a success story to many business companies. As a result of AI, allowing them to provide a more enriching experience to their users.

According to, by 2022, IP video traffic will comprise 82% of all the global IP traffic. This is a remarkable increase from 2017, where IP video traffic was just 75% of the worldwide traffic.

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Let us now discuss the future impact of Artificial Intelligence on the Video-on-Demand business.

Content Indexing-Artificial Intelligence

Artificial Intelligence helps companies to develop intelligent machines. Such machines can analyze and understand images, videos, and text using computer vision and natural language processing. By analyzing each consumer’s behavior, the streaming companies serve their members with the content they genuinely want to watch.

In the music industry, AI considers the pitch, chord progression, tempo, etc., of a song to suggest matching content.

Content Detection-Artificial Intelligence

AI allows for automatic object detection. It can explain the streaming content. This allows social media giants like Facebook, Twitter, Instagram, etc., to flag certain content. It also allows them to operate with higher efficiency and protect the privacy of their users. AI is our best bet in making this world much safer than before.

Optimum Video Encoding

Netflix and other companies use Artificial Intelligence to determine the optimal encoding settings for each video. As a result, this increases the efficiency of resources. A lower bitrate encoding process promises lower usage of bandwidth and reduced cost and time. Every company deploys its algorithm for the encoding process. For example, Netflix uses a Neural Network.

Copyright Protection

Protection against copyright infringement is critical to protect content rights. Whenever some director, creator, etc., of any movie, song, or documentary wants to prevent a copyright violation, they can use Artificial Intelligence for this purpose. AI improves the correct flagging of content and marking similarity against thousands of online content. Because of this technology, many people get credited for their work.

Editing of Videos

Automated editing tools can bring the best out of any video. By applying algorithms to detect the optimal parametric changes, it can make lives much simpler. If you do not have a camera operator, you will not catch scene numbers, highlights, and good takes that are suitable for the final video. The better the editing software, the less the work required to create a shareable masterpiece from your camera with the help of Artificial Intelligence.

Shooting Video

Drones are the latest innovation in the domain of video shooting. Specific machine learning models have been developed that allow subject tracking and following with high precision. These algorithms also allow us to avoid obstacles. They can also react to gestures, recognize faces, autofocus, and choose the shortest possible route to home.


AI and ML are the future of every industry that is currently in place. They are slowly penetrating the media industry and will surely replace every primitive technology currently in place at the current pace of intervention. So, it is necessary for every VoD provider to embrace this technology before it gets too late.

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